Pricing
Buy the tags. The service is free.
There is no account fee and no trial that expires. If you would rather a finder never saw your phone number, that is the one thing we charge for — and the first year comes with your tags.
Tags
A one-off cost. Every pack includes the first year of number masking.
Starter pack
£24.99
4 tags · £6.25 each
Bag, coat, PE kit and lunch box. The usual four things that go missing.
Family pack
£44.99
8 tags · £5.62 each
For more than one child, or more than one of everything.
Single tag
£9.99
1 tag · £9.99 each
A top-up for something new.
Number masking
One price for the whole household, however many tags you own. A finder can still call you straight away — they just reach a SafeTap number instead of yours, and you never see theirs either.
Free
£0
Included with any tag
Included with every tag, for as long as you use it. A finder sees the number you chose to publish.
Number masking, yearly
£14.99/year
Renews yearly, cancel any time
Covers every tag in the household, not each one separately.
Number masking, for good
£79 once
No renewal, ever
Pay once. No renewal, no reminder emails, nothing to forget.
What changes when you pay
One thing, honestly. Everything that keeps a child’s identity private is in the free plan, because it should be.
| Free | With masking | |
|---|---|---|
| Gets a lost item home | Yes | Yes |
| Child’s name shown to a finder | Never, unless you switch it on | Never, unless you switch it on |
| Your phone number shown to a finder | Yes — the number you published | No — calls go through a SafeTap number |
| Finder can call you | Yes | Yes, without seeing your number |
| Finder can text or leave a message | Yes | Yes |
| Pause or retire a tag at any time | Yes | Yes |
| Covers every tag in the household | Yes | Yes |
Ready when you are
Prices include VAT where applicable. Read the Terms and Privacy notice.